Archive for the ‘The Indie Files’ Category

THE INDIE FILES: I’m Selling Books, but Am I Making Money?

by William C. Tracy Editor’s note: This is the first in a two-part series from William C. Tracy. Part 1 will focus on publishing and release costs, comparing traditional and indie publishing. Part 2 will present marketing resources, including a Google Sheets template, to help authors calculate their book costs. How much do you make […]

THE INDIE FILES: Wide For the Win 2 – Retail Promotions

by John Wilker In my previous post on going Wide for the Win, I gave an overview of an author’s options when self-publishing wide, which means offering your books beyond Amazon. In this article, we’ll delve into how you can best leverage each of those outlets for promotions. Kobo Kobo offers a wide array of […]

THE INDIE FILES: Making Use of Genre and Categories

by Anthony W. Eichenlaub Genre: A marketing construct. Its only purpose is to get books into the hands of people who will enjoy them. There are other definitions, of course. People debate endlessly about the essential nature of cyberpunk or whether certain stories qualify as science fiction or fantasy. These conversations are fascinating, fun, and […]

THE INDIE FILES: Book Descriptions

by Scott King Writing book descriptions sucks, but it doesn’t have to be hard. If you can write a whole dang novel, you have it in you to write a quick, simple description for a back cover, a pitch, or online stores. Book descriptions are a marketing tool to sell your books and establish reader […]

THE INDIE FILES: Author Tips and Tricks for Selling on Amazon

by William C. Tracy Congrats! You’re an indie author! You’ve written a book, (hopefully) had critiques and edited it, put it all together, and thrown it up on Amazon. Time to watch the money roll in, right? Well, not exactly. Amazon books don’t sell themselves. Especially in these waning years of the golden indie author […]

THE INDIE FILES: Balancing the Indie Workload

by Anthony W. Eichenlaub Your time has value. That’s it. That’s the lesson. If you’re looking to save a few minutes, you can skip the rest of this article and just keep that one thought in mind. Your minutes have worth, and how you spend them is as important as how you spend your money. […]

THE INDIE FILES: Yes, You Do Need an Editor

by Colin Alexander Almost by definition, writers love to write. We also tend to fall in love with our words. What we put on the page paints the exact picture of the idea we have in our minds, and all of our readers will see the same.  It could not be done any better. This […]

THE INDIE FILES: Maximizing Your Sales for the Holidays

by Scott King ‘Tis the season for selling. No matter your holiday affiliations, now is the time to be selling books, so let’s recap what you can do to help boost sales this holiday season. Start with your cover. It needs to be the best you can afford to appeal to your target demographic, and […]

THE INDIE FILES: An Indie Approach to Series

by Anthony W. Eichenlaub Whether it’s the one-two punch of a duology or the sprawling epic of multiple loosely connected trilogies, there is no doubt that science fiction and fantasy readers love series. For an author, series can be amazing. Good sales on the first book can lead to good sales on the second, third, […]