by Caren Gussoff
We’re on the front lines of the changing publishing industry, and for all the insecurities that encompasses, we have a growing number of tools that help reach out and sell directly to fans. Of these tools, perhaps the one most successful has been the online crowd funding platforms.
by John Scalzi
When I’m out and about and recount my tour adventures to people (I can reel off my itinerary just about in my sleep at this point), the question often arises about whether all this touring is actually still useful and/or desirable in an age where so many people get their books electronically, and when one (or at least, one like me) can show up to a comic con, at which between 20k and 50k people will show up in one place, where you also happen to be.
by William Ledbetter
The email was short and straightforward. I identified myself as a science fiction writer who was curious about one aspect of their paper.
by Caren Gussoff
I wanted to find services that acted like Google Alerts did in its healthy heyday: rounding up every mention across the web, without guessing that mention’s possible relevance, and sending to me on a regular basis.
by Cat Rambo
One of the tools I mention to students in my online class Building An Online Presence for Writers is a website called Namechk. You can input the user name you want to use and see whether or not it is taken on a number of social networks and well as domains.
Shelfari is, like GoodReads and LibraryThing, another social book cataloging website. Online book retailer AbeBooks owns a large percentage of the company. Users catalog the books they own or have read and can rate, review, and tag those books as well as discussing them on the site.
A long-standing practice in book promotion is giveaways, particularly since book giveaways may help drum up reviews as well. You can conduct such giveaways in a simple fashion, asking people to leave a comment on a blog post or social network page in order to be entered.
LibraryThing, which was the first social book site, allowed users to enter their own books in order to catalog their library. People signed up immediately.
SFWA’s special interest email group focused on professional middle grade and young adult publishing is now open to all SFWA members. Requirements are an up-to-date membership in SFWA at any level and an interest in the MG and YA fields.
Is book publicity necessary? In my mind: yes. Do you need a publicist? It depends! I’ve long felt that authors are small business owners; what publicity means to an author is going to vary widely depending upon the resources available.
